FREQUENTLY ASKED QUESTIONS
Working With innSite design Inc.
Our priority is to help you feel secure and confident in your decision to work with us.
We understand how important your marketing budget is.
Whether it’s your first or fifth time using an SEO agency we will guide you along the way.
Here, we are answering your most frequently asked questions. If you don’t see your question listed please send us an email and we would be more than happy to respond.
Answering Your Frequently Asked Questions.
Full-suite website services:
On-page SEO, off-page SEO, website design/refresh, citation & backlinks, content creation, Google ads management and more.
- Client Onboarding Forms completed
- Meeting to determine business goals
- Website audit; share results
- Keyword discovery and research
- Work begins
- Monthly success reports made available in your portal
On-page SEO refers to the technical work that is done to the underlying framework of your website. Off-page SEO refers to the external factors that influence your website’s overall internet presence, such as articles, blogs, citations or social media.
We are focused on, but not limited to, optimizing websites in the rental and accommodation industry: hotels, motels and cottages.
The innSite design Inc. team consists of individuals expertly trained and educated in programming, development and computer science.
Google evaluates up to 200 unique data points to determine how to rank your website in its search engine.
Your improved placement in the search results will be the first and most noticeable sign of success. You’ll be more findable to your potential clients. This converts to more calls, sales, and, most importantly, revenue.
You can expect to see an improvement in as soon as 5-7 weeks. At this point, we’re waiting for Google to catch up.
We provide you with a Monthly Success Report detailing rankings and other important metrics.
These are detailed reports containing information about your website such as: ranking, authority, speed, website health, keywords performance and work that has been completed. Your Monthly Success Report is delivered to you on a monthly basis.
Unlike other SEO agencies we don’t gate-keep information; we subscribe to a philosophy of transparency and believe in demonstrating the tangible and actual results of our efforts.
Time is money. From research, we know what changes to make and quickly. To make a real impact, tinkering with comprehensive SEO is too in-depth for an average business owner to undertake. And remember, travel accommodation is our niche! Other web agencies work for anybody and everybody.
Learning and owning your data helps you to understand what you need to do more of, what you need to dial in on and what you need to ditch. Making small changes such as increasing the conversion rate of just one page can positively impact your growth and profits. Now, imagine a team of experts, who are passionate about data and understand these systems, are put to work on your corner of the internet. This is the type of work that no one is going to see but your bank account will notice.
Conversion should be top-of-mind for entrepreneurs and business owners. This is the act of turning a website visitor into a paying customer. A simple and effective way of accomplishing an improved conversion rate is to produce a stellar website that encourages visitors to stay and explore.
You have some semblance of success in your business right now and are mindful of how your marketing dollars are invested. In order to calculate a realistic and sensible budget we want you to consider some factors: how long has your company been operating, do you have a functioning website, what is the average cost of your products or services, how many employees do you have and what is your approximate gross revenue from last year. We would be happy to demonstrate which package would both acquire optimal success and complement your budget, and, can provide encouraging anecdotal experiences from real-life clients who use our services.
Absolutely. Although, once we begin optimizing your website you will notice quite quickly that you no longer need the support from third-party platforms. The cost of commissions (between 18-20%) will be much greater than our fees and legitimize the expense.
- SEO is: Strategies used by website builders to make sites easier to find in search engines such as Google. It's a proven way to help your website rank higher on searches. This way, it is more likely for your site to appear near the top of search results whenever someone searches for relevant keywords or topics. This optimizes your site's quality and trustworthiness while improving the visitor's experience.
- SEO is not: The use of click-bait style headlines or meta titles with an attempt to attract masses of visitors to your page, only to disappoint them when your content does not match their query or expectations. Padding your content with keywords hoping hat the more times a popular keyword is related, the higher the content will rank on Google.
What is Search Engine Optimization (SEO)?
SEO Success
Our Expertise
Because we believe in educating our clients, we have included a glossary to help you become familiar with industry terminology.
above the fold – content visible on a website before scrolling
alt image tags – alternate text for an image if the image cannot be displayed
backlinks – a link from another website to your website
B2B – Business-to-Business
B2C – Business-to-Consumer
citations – a mention of your company’s name, address and phone number on a website that isn’t your own
conversion – percentage of visitors who complete a desired action
GBP – Google Business Profile
GSC – Google Search Console
keywords – words or phrases on your website that matches for words and phrases people are entering into search engines
HTML – Hyper Text Markup Language
meta tags – snippets of text that describe a page’s content
NAP – Name, Address, Phone Number
PA/DA – Page Authority/Domain Authority
PPC – Pay Per Click
ROI – Return On Investment
UX – User Experience
XML site map – a file that lists a website’s essential pages so Google can find and crawl them
Did You Know?
- The rental industry is bigger than ever. Ontario tourism alone is a 37 billion dollar industry, welcoming over 130 million tourists each year from all over the world with 76,184 short-term rental properties available. Statistically, renters are coming more often, spending more money and staying longer.
- Less than 1% of users browse beyond the first page of search results. Simply put, if you do not appear on the first page of search results, you will not be found.
- Forbes recommends, "As a small business owner, SEO should be top of mind. This is particularly true if you're on a budget and don't want to spend thousands of dollars on paid ads. SEO can improve your website's visibility and, in turn, increase conversions and sales."
- 91.5% of searches occur on Google. According to experts the most important ranking factors are quality content, backlinks and search intent/relevance. Most Google keywords searches are only three to four words long.
- 70% of Google users say they prefer clicking on organic search results. As opposed to paid ads, sponsored posts or suggested search results because they consider the naturally ranked websites more trustworthy.
- There is no way to "cheat" at SEO. Google's algorithms are highly sophisticated and are able to identify if content is valuable and high quality. When content meets this criteria Google will rank it high. Conversely, Google recognizes shortcuts and poor quality SEO work, content that will be penalized and, therefore rank lower.
Why Choose Us?
Knowledgeable
innSite design Inc. is a subsidiary of the award-winning cottage rental group Dock Life Cottages; hosting cottages for rent for over 10 years.
Expertise
Our team has consistently ranked our website and our client’s websites on page one for many keywords alongside large platforms such as Airbnb, VRBO, Booking.com, Expedia and more.
Canadian-Owned
We are a proud Canadian technology agency. Our team of professionals are experienced with SEO for short term rental accommodations.
Family Business
Trust is our top priority. Siblings Talbot and Bonnie operate innSite design Inc. with strong ethics and offer their clients an honest and reliable work partnership.