FREQUENTLY ASKED QUESTIONS

Working With innSite design Inc.

Our priority is to help you feel secure and confident in your decision to work with us.

We understand how important your marketing budget is.

Whether it’s your first or fifth time using an SEO agency we will guide you along the way.

Here, we are answering your most frequently asked questions. If you don’t see your question listed please send us an email and we would be more than happy to respond.

Answering Your Frequently Asked Questions.

Full-suite website services:

On-page SEO, off-page SEO, website design/refresh, citation & backlinks, content creation, Google ads management and more. 

  1. Client Onboarding Forms completed
  2. Meeting to determine business goals
  3. Website audit; share results
  4. Keyword discovery and research
  5. Work begins
  6. Monthly success reports made available in your portal

On-page SEO refers to the technical work that is done to the underlying framework of your website. Off-page SEO refers to the external factors that influence your website’s overall internet presence, such as articles, blogs, citations or social media.

We are focused on, but not limited to, optimizing websites in the rental and accommodation industry: hotels, motels and cottages.

The innSite design Inc. team consists of individuals expertly trained and educated in programming, development and computer science.

Google evaluates up to 200 unique data points to determine how to rank your website in its search engine.

Your improved placement in the search results will be the first and most noticeable sign of success. You’ll be more findable to your potential clients. This converts to more calls, sales, and, most importantly, revenue.

You can expect to see an improvement in as soon as 5-7 weeks. At this point, we’re waiting for Google to catch up.

We provide you with a Monthly Success Report detailing rankings and other important metrics.

These are detailed reports containing information about your website such as: ranking, authority, speed, website health, keywords performance and work that has been completed. Your Monthly Success Report is delivered to you on a monthly basis.

Unlike other SEO agencies we don’t gate-keep information; we subscribe to a philosophy of transparency and believe in demonstrating the tangible and actual results of our efforts. 

Time is money. From research, we know what changes to make and quickly. To make a real impact, tinkering with comprehensive SEO is too in-depth for an average business owner to undertake. And remember, travel accommodation is our niche! Other web agencies work for anybody and everybody.

Learning and owning your data helps you to understand what you need to do more of, what you need to dial in on and what you need to ditch. Making small changes such as increasing the conversion rate of just one page can positively impact your growth and profits. Now, imagine a team of experts, who are passionate about data and understand these systems, are put to work on your corner of the internet. This is the type of work that no one is going to see but your bank account will notice.

Conversion should be top-of-mind for entrepreneurs and business owners. This is the act of turning a website visitor into a paying customer. A simple and effective way of accomplishing an improved conversion rate is to produce a stellar website that encourages visitors to stay and explore. 

You have some semblance of success in your business right now and are mindful of how your marketing dollars are invested. In order to calculate a realistic and sensible budget we want you to consider some factors: how long has your company been operating, do you have a functioning website, what is the average cost of your products or services, how many employees do you have and what is your approximate gross revenue from last year. We would be happy to demonstrate which package would both acquire optimal success and complement your budget, and, can provide encouraging anecdotal experiences from real-life clients who use our services.

Absolutely. Although, once we begin optimizing your website you will notice quite quickly that you no longer need the support from third-party platforms. The cost of commissions (between 18-20%) will be much greater than our fees and legitimize the expense.

What is Search Engine Optimization (SEO)?

Curious About Our Services?

SEO Success 🤝 Our Expertise

Because we believe in educating our clients, we have included a glossary to help you become familiar with industry terminology.

above the fold – content visible on a website before scrolling

alt image tags – alternate text for an image if the image cannot be displayed

backlinks – a link from another website to your website

B2B – Business-to-Business

B2C – Business-to-Consumer

citations – a mention of your company’s name, address and phone number on a website that isn’t your own

conversion – percentage of visitors who complete a desired action

GBP – Google Business Profile

GSC – Google Search Console

keywords – words or phrases on your website that matches for words and phrases people are entering into search engines

HTML – Hyper Text Markup Language

meta tags – snippets of text that describe a page’s content

NAP – Name, Address, Phone Number

PA/DA – Page Authority/Domain Authority

PPC – Pay Per Click

ROI – Return On Investment

UX – User Experience

XML site map – a file that lists a website’s essential pages so Google can find and crawl them

Did You Know?

Why Choose Us?

Knowledgeable

innSite design Inc. is a subsidiary of the award-winning cottage rental group Dock Life Cottages; hosting cottages for rent for over 10 years.

Expertise

Our team has consistently ranked our website and our client’s websites on page one for many keywords alongside large platforms such as Airbnb, VRBO, Booking.com, Expedia and more.

Canadian-Owned

We are a proud Canadian technology agency. Our team of professionals are experienced with SEO for short term rental accommodations.

Family Business

Trust is our top priority. Siblings Talbot and Bonnie operate innSite design Inc. with strong ethics and offer their clients an honest and reliable work partnership.

Got More Questions? We'd love to help.

10+ Years of Experience

Your Canadian award-winning experts.

what our clients are saying

Steve T.

The innSite design team has helped me with my site’s search ranking and I’m no longer buried.

Shane A.

I wish I got help sooner, the commissions were getting out of hand.

Andrea L. & Tony M.

I tried other companies but innSite design knew exactly what keywords and strategies to use to make my website better. They are cottage property owners as well and know their stuff.

Brian B.

We invested in a website refresh by innSite design and it was hands-down the best decision. Things are so much easier to manage and they even created an automated booking calendar.