Working with innSite design
> answering FAQs.
Our priority is to help you feel secure and confident in your decision to work with us. We understand how important your marketing budget is. Whether it’s your first or fifth time using an SEO expert we will guide you along the way. Here, we’re answering your most frequently asked questions. If you don’t see your question listed please send us an email and we would be more than happy to respond.
Full-suite website services:
On-page SEO, off-page SEO, website design/refresh, citation & backlinks, content creation, social media posting, Google ads management and more.
If we were contracted to do On-Page SEO for example, this would be our process:
#1 We do a full audit on your site. It will identify shortcomings and errors.
#2 Fix all errors first and clean up bad code. Have to start with a good foundation, don’t we?!
#3 Adjust code and images/videos to speed up your site. Google rewards a fast loading site… because the visitors love it.
#4 Based on your target keywords the titles, meta tags, the content and more is adjusted to match the keywords that we know will put your site in front of the customers you seek.
#5 From here it goes on and on, tweaking and adding. SEO almost never ends! The beautiful thing is it’s always beneficial.
On-page SEO refers to the technical work that is done to the underlying framework of your website. Off-page SEO refers to the external factors that influence your website’s overall internet presence, such as articles, blogs, citations or social media.
We are focused on optimizing websites in the rental and accommodation industry: hotels, motels and cottages.
The innSite team consists of individuals expertly trained and educated in programming and computer science as their career choice.
Google evaluates up to 200 unique data points to determine how to rank your website in its search engine.
Your improved placement in the search results will be the first and most noticeable sign of success. You’ll be more findable to your potential clients. This converts to more calls, sales, and, most importantly, revenue.
You can expect to see an improvement in as soon as 5-7 weeks. At this point, we’re waiting for Google to catch up.
We provide you with a monthly report detailing rankings and other important metrics.
These are detailed reports containing information about your website such as ranking, traffic analysis, where your visitors are coming from, what pages are they visiting, keywords performance, social metrics and month-over-month changes that are delivered to you on a monthly basis. Unlike other SEO businesses we don’t gate-keep information; we subscribe to a philosophy of transparency and believe in demonstrating the tangible and actual results of our efforts.
Time is money. From research, we know what changes to make and quickly. To make a real impact, tinkering with comprehensive SEO is too in-depth for an average business owner to undertake. And remember, travel accommodation is our niche! Other web agencies work for anybody and everybody.
Learning and owning your data helps you to understand what you need to do more of, what you need to dial in on and what you need to ditch. Making small changes such as increasing the conversion rate of just one page can positively impact your growth and profits. Now, imagine a team of experts, who are passionate about data and understand these systems, are put to work on your corner of the internet. This is the type of work that no one is going to see but your bank account will notice.
Conversion should be top-of-mind for entrepreneurs and business owners. This is the act of turning a website visitor into a paying customer. A simple and effective way of accomplishing an improved conversion rate is to produce a stellar website that encourages visitors to stay and explore.
You have some semblance of success in your business right now and are mindful of how your marketing dollars are invested. In order to calculate a realistic and sensible budget we want you to consider some factors: how long has your company been operating, do you have a functioning website, what is the average cost of your products or services, how many employees do you have and what is your approximate gross revenue from last year. We would be happy to demonstrate which package would both acquire optimal success and complement your budget, and, can provide encouraging anecdotal experiences from real-life clients who use our services.
Absolutely. Although, once we begin optimizing your website you will notice quite quickly that you no longer need the support from third-party platforms. The cost of commissions (between 18-20%) will be much greater than our fees and legitimize the expense.
What Is Search Engine Optimization (SEO)?
SEO is:
Strategies used by website builders to make sites easier to find in search engines, particularly Google. It’s a proven way to help you rank higher on searches. This way, it is more likely for your site to appear near the top of the list of search results whenever someone searches for keywords or topics. This optimizes your site’s quality and trustworthiness while improving the visitor’s experience.
SEO is not:
The use of click-bait style headlines or meta titles with an attempt to attract masses of visitors to your page, only to disappoint them when your content does not match their expectations. Padding your content with keywords hoping that the more times a popular keyword is repeated, the higher the content will rank on Google.
innSite design
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We’re in your business.
We’re award winning in the vacation rental industry and we have successfully occupied page one of Google for many keywords. We regularly surpass big names like Airbnb, VRBO and Booking in many categories.
SEO Success 🤝 Our Expertise
Because we believe in educating our clients we included a glossary to help you become familiar with industry terminology.
above the fold – content visible on a website before scrolling
alt image tags – alternate text for an image if the image cannot be displayed
backlinks – a link from another website to your website
B2B – Business-to-Business
B2C– Business-to-Consumer
citations – a mention of your company’s name, address and phone number on a website that isn’t your own
conversion – percentage of visitors who complete a desired action
keywords – words or phrases in your content that make it possible for visitors to find your site via search engines
HTML – Hyper Text Markup Language
meta tags – snippets of text that describe a page’s content
NAP – Name, Address, Phone Number
PPC – Pay Per Click
ROI – Return On Investment
XML site map – a file that lists a website’s essential pages so Google can find and crawl them all
Did You Know?
the rental industry is bigger than ever.
Ontario tourism is a 37 billion dollar industry, welcoming over 130 million tourists each year from all over the world with 76,184 short-term rental properties available. Statistically, renters are coming more often, spending more money and staying longer.
less than 1% of users browse beyond the first page of search results.
Simply put: if you do not appear on the first page search results, you will not be found.
Forbes recommends, “as a small business owner, SEO should be top of mind.”
“This is particularly true if you’re on a budget and don’t want to spend thousands of dollars on paid ads. SEO can improve your website’s visibility and, in turn, increase conversions and sales.”
91.5% of searches occur on Google.
According to experts the most important ranking factors are quality content, backlinks and search intent/relevance. Most Google keyword searches are only three to four words long.
70% of Google users say they prefer clicking on organic search results.
As opposed to paid ads, sponsored posts or suggested search results because they consider the naturally ranked websites more trustworthy.
there is no way to “cheat” at SEO.
Google’s algorithms are highly sophisticated and are able to identify if content is valuable and high quality. When content meets this criteria Google will rank it high. Conversely, Google recognize shortcuts and poor quality SEO work, content that will be penalized and, therefore, rank lower.